TUTS 2019 re-brand
The brand identity features a strong wordmark with dynamic angles inspired by the architecture of both the Hobby Center and Miller Outdoor Theatre. The degree of the slant is based off of GT America’s capital “A” and applied to the “T” of Theatre. The angle creates a dynamic system that will always appear cohesive as the angle connects design elements across all applications.
From stage to page!
Theatre Under The Stars is Houston’s home for musical theatre. As a nationally-recognized professional theatre company, TUTS has grown and flourished as part of the fabric of Houston’s community since 1968. We’re dedicated to enriching lives through innovative musical theatre, inclusive educational curriculum, and dynamic community engagement.
This dynamic mark is highly
visible on outdoor signage.
TUTS 2019 re-brand Designed and executed in partnership with Erick Velazquez and under the direction of Theatre Under The Stars Marketing Director Kyle Young.
